Como: A Stunning Lakeside Destination and Business Hub in Lombardy

Located in the Lombardy region of northern Italy, Como is a breathtaking city renowned for its picturesque lake, rich cultural heritage, and elegant villas. With its perfect blend of natural beauty and historical significance, Como attracts tourists from around the world. Additionally, it is an emerging business destination, hosting several major exhibitions and trade fairs throughout the year.

Exploring the Beauty and History of Como

Como’s most famous attraction is undoubtedly Lake Como, one of the most scenic and luxurious destinations in Italy. Surrounded by the Alps, the lake offers stunning views, boat tours, and waterfront dining experiences. Visitors can explore charming towns like Bellagio, Varenna, and Menaggio, each boasting cobblestone streets, historic buildings, and exquisite local cuisine.

In the city itself, Como Cathedral (Duomo di Como) is a must-visit landmark. This Gothic and Renaissance-style cathedral stands as one of the most impressive religious buildings in northern Italy. Another notable site is the Tempio Voltiano, a museum dedicated to the life and work of Alessandro Volta, the inventor of the electric battery.

For breathtaking panoramic views, a ride on the Brunate Funicular is highly recommended. This cable railway takes visitors to the hilltop village of Brunate, offering stunning vistas of the city, lake, and surrounding mountains.

Como is also known for its rich silk industry, which has thrived for centuries. The Silk Museum (Museo della Seta) provides insights into the history and craftsmanship of Como’s renowned silk production.

Como: A Thriving Center for Tradeshows and Exhibitions

Beyond its appeal as a tourist destination, Como is also a significant venue for business events, trade fairs, and international exhibitions. The city’s proximity to Milan, Italy’s financial capital, enhances its accessibility and attractiveness for business professionals.

Key Tradeshows and Exhibitions in Como

1. Comocrea Textile Design Show – A leading event showcasing textile design and innovation, attracting industry professionals from around the world.
2. Proposte Fair – A prestigious trade fair dedicated to high-quality furnishing fabrics, featuring exhibitors from Europe’s top textile companies.
3. Lake Como Design Festival – A unique exhibition blending art, architecture, and design, held at various historic locations around Como.
4. Yacht & Luxury Show – A premier event showcasing luxury yachts, boats, and high-end lifestyle products along the shores of Lake Como.
5. International Silk Trade Fair – A major exhibition celebrating Como’s silk industry, connecting producers, designers, and buyers.

Top Exhibition and Tradeshow Venues in Como

Como offers a range of elegant and modern venues suited for business conferences, exhibitions, and networking events:

• Villa Erba – A stunning lakeside villa and conference center, hosting high-end trade fairs, corporate meetings, and luxury events.
• Spazio Como – A contemporary event space within the Hilton Lake Como, ideal for business forums and product launches.
• Palazzo del Broletto – A historic venue located in Como’s main square, frequently used for exhibitions, art fairs, and cultural events.
• Grand Hotel Tremezzo Conference Halls – A luxury venue offering sophisticated spaces for business meetings and private exhibitions.

Conclusion

Como is a city that perfectly balances tourism and business, offering visitors breathtaking landscapes, historical treasures, and a dynamic trade fair scene. Whether you are strolling along the shores of Lake Como, exploring its rich silk heritage, or attending a prestigious tradeshow at Villa Erba, Como provides a unique and enriching experience. As both a top tourist destination and a business hub, Como continues to be a key player in the Lombardy region.