SIMEI (Salone Internazionale Macchine per Enologia e Imbottigliamento) is the world’s leading trade fair for wine and beverage technology, held biennially at Fiera Milano in Rho, Lombardy. Organized by the Unione Italiana Vini (UIV) since 1963, SIMEI has evolved into a premier platform showcasing cutting-edge machinery, equipment, and solutions for the entire beverage production and bottling process. The 30th edition is scheduled for November 12–15, 2024, reaffirming its status as a pivotal event for industry professionals worldwide.
SIMEI offers an extensive exhibition covering all aspects of the beverage production chain. Attendees can explore innovations in:
In addition to wine technology, SIMEI highlights equipment for the production of beer, spirits, juices, and other beverages. This reflects the industry’s diversification and the increasing overlap of technologies used across different segments of the beverage market.
SIMEI places a strong emphasis on technological innovation and sustainable practices. One of the event’s highlights is the Innovation Challenge, which recognises companies that develop groundbreaking technologies aimed at improving efficiency, reducing environmental impact, and enhancing product quality.
Exhibitors present solutions that support energy conservation, waste reduction, and environmental stewardship. From recyclable packaging materials to smart water-saving systems and low-emission processing machines, the fair positions itself as a beacon of responsible and forward-thinking industrial practices.
With over 30,000 visitors from more than 100 countries, SIMEI is a vital networking hub for global beverage professionals. It attracts producers, equipment manufacturers, engineers, researchers, distributors, and institutional representatives.
Alongside the exhibition, the fair hosts a series of high-level conferences, technical workshops, and training sessions led by international experts. These sessions offer insights into global market trends, evolving consumer preferences, regulatory developments, and cutting-edge research, making SIMEI a knowledge-sharing platform as much as a business event.
Milan’s central role in Italy’s economic, design, and innovation landscape makes it a fitting host for SIMEI. The city offers world-class infrastructure, easy international access, and proximity to Italy’s renowned wine-producing regions. Attendees often extend their visit to explore the cultural, gastronomic, and viticultural richness of the region, adding further value to their professional experience.
SIMEI Milan is more than just a trade fair—it is a comprehensive event that defines the future of wine and beverage technology. Its commitment to innovation, sustainability, and industry-wide collaboration ensures its continued importance in the global beverage sector. As the 2024 edition approaches, SIMEI promises to deliver new opportunities, ideas, and connections that will shape the industry for years to come.
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