EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) is one of the world’s most significant and long-standing trade shows dedicated to motorcycles, bicycles, scooters, and accessories. Held annually in Milan, Lombardy, EICMA is an essential gathering point for manufacturers, industry professionals, media, and motorcycle enthusiasts from all corners of the globe. With its deep roots in Italian automotive tradition, the show represents a perfect fusion of innovation, style, and adrenaline.
Founded in 1914, EICMA has grown into the leading international showcase for two-wheeled vehicles and related industries. Hosted at the expansive Fiera Milano exhibition centre in Rho, the event typically spans over several days and features thousands of exhibitors from over 40 countries. It offers a complete overview of the sector, including motorcycles, e-bikes, scooters, mopeds, electric mobility, parts, and technical apparel.
As the industry’s most influential stage, EICMA is where many global brands unveil their newest models, cutting-edge technologies, and future concepts. From electric motorcycles and connected helmets to high-performance engines and futuristic designs, the show is a launchpad for innovation and the future of mobility.
EICMA is more than just a static display of motorcycles—it’s an interactive, high-energy event designed to thrill both industry insiders and the general public. Key highlights include:
Each year, EICMA draws hundreds of thousands of visitors to Milan, providing a significant boost to the local economy through tourism, hospitality, and business networking. The event reinforces Milan’s reputation as not only a fashion and design capital but also a major player in automotive and industrial innovation.
With strong support from Italian institutions and the global motorcycling community, EICMA helps position Lombardy as a key hub for transportation trends, research, and sustainability.
EICMA continues to set the pace for the global two-wheeler industry by offering a comprehensive, immersive, and forward-looking exhibition. It’s where business meets passion, and where technology, mobility, and performance come together. For anyone involved in or fascinated by the world of motorcycles and bicycles, EICMA in Milan remains an unmissable annual event.
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