The Matka Nordic Travel Fair, held annually in Helsinki, Finland, stands as the largest travel industry event in Northern Europe. Bringing together travel enthusiasts, industry professionals, and exhibitors from around the globe, Matka serves as a comprehensive platform to explore emerging trends, destinations, and innovations in the travel sector.
Typically hosted at the Helsinki Expo and Convention Centre (Messukeskus), Matka offers attendees a unique opportunity to engage directly with representatives from various countries, tourism boards, and service providers. The fair features a diverse array of exhibitors, including tour operators, travel agencies, airlines, hotels, and technology companies, all showcasing their latest offerings and services. Visitors can attend presentations, workshops, and seminars that delve into current travel trends, sustainable tourism practices, and emerging destinations.
The Matka Nordic Travel Fair has consistently attracted a substantial number of visitors and exhibitors. For instance, the 2023 edition saw over 50,000 visitors and more than 900 companies from 70 different countries participating in the event. Similarly, Matka 2024 continued this trend, maintaining high attendance and participation levels. In 2025, the fair showcased the wares of 850 exhibiting firms from approximately 70 nations and was attended by more than 56,000 visitors, marking an 11% increase compared to previous iterations.
Matka’s program is designed to cater to both industry professionals and the general public. Key components include:
Matka often collaborates with partner countries to highlight specific destinations. For example, Greece was the partner country for Matka 2023, offering visitors insights into its diverse travel offerings, rich history, and stunning natural landscapes. This feature brings additional cultural and business exchange opportunities to the event, making each edition unique.
The Helsinki Expo and Convention Centre (Messukeskus) is Finland’s largest exhibition and convention center. Located in the Pasila district, it boasts seven exhibition halls, 40 meeting rooms, and a 4,400-seat auditorium, making it an ideal venue for large-scale events like Matka.
The Matka Nordic Travel Fair plays a pivotal role in shaping the future of travel by bringing together a diverse array of stakeholders. It not only offers attendees a glimpse into emerging travel trends and destinations but also fosters networking and business opportunities for industry professionals. As the travel industry continues to evolve, events like Matka remain essential in connecting people, ideas, and innovations that drive the sector forward.
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