Brussels Motor Show 2025: A Comprehensive Overview

The Brussels Motor Show, officially known as the European Motor Show Brussels, is a biennial event that has been a cornerstone of the automotive industry since its inception in 1902. Organized by the Belgian and Luxembourgish Automobile Federation (FEBIAC), the show has evolved into a significant platform for automobile manufacturers, industry professionals, and enthusiasts to converge and explore the latest innovations in the automotive world. The 101st edition of the Brussels Motor Show took place from January 10 to 19, 2025, at the Brussels Expo, marking a triumphant return after a year’s hiatus.

Event Highlights

The 2025 Brussels Motor Show was a resounding success, attracting a substantial number of visitors and exhibitors. Key highlights of the event include:

• Visitor Attendance: The show welcomed an impressive 307,363 visitors, reaffirming its status as a premier event in the automotive calendar.
• Exhibition Space: Spanning 56,000 square meters, the exhibition space was fully booked, accommodating over 100 exhibitors and 63 car brands. This extensive participation provided attendees with a comprehensive insight into the future of individual mobility.
• Market Representation: The show featured 90.4% of the Belgian car market, offering visitors a unique opportunity to engage with a vast array of vehicles and technologies.

Premieres and Exclusive Displays

The 2025 edition was notable for several world, European, and Belgian premieres, underscoring the show’s significance as a launchpad for new models and concepts:

• World Premieres: The event hosted seven world premieres, including the Alfa Romeo Junior Q4, Toyota Urban Cruiser, DS N°8, Škoda Enyaq facelift, Microlino Spider, and the European version of the Mazda 6 EV.
• European and Belgian Premieres: In addition to the world debuts, there were 14 European premieres and 56 Belgian premieres, highlighting the show’s international appeal and its role in introducing new vehicles to the European market.
• Concept Cars: The exhibition featured seven concept cars, providing a glimpse into the future design directions and technological advancements envisioned by manufacturers.

Focus on Electric Vehicles (EVs)

A significant emphasis of the 2025 Brussels Motor Show was on electric vehicles (EVs), reflecting the industry’s shift towards sustainable mobility solutions:

• Legacy Manufacturers: Established automotive brands showcased their latest EV models, demonstrating their commitment to electrification and sustainable transportation.
• Chinese Manufacturers: Chinese automakers made a notable presence, introducing innovative and competitively priced EVs tailored to European preferences. Brands such as BYD, XPeng, Leapmotor, and Chery showcased models like the BYD Seagull and Atto 2, indicating a strategic push into the European market.
• Technological Innovations: XPeng’s display of a flying car exemplified the innovative edge that new entrants are bringing to the automotive landscape, challenging traditional manufacturers to accelerate their technological advancements.

Dream Cars and Sports Cars

The 2025 Brussels Motor Show also catered to enthusiasts of high-performance and luxury vehicles:

• Exclusive Displays: The show featured 45 exclusive dream cars and sports cars, providing attendees with an opportunity to admire some of the most coveted vehicles in the industry.
• Formula 1 Cars: Two Formula 1 cars were showcased, attracting motorsport fans and highlighting the connection between consumer vehicles and racing technology.

Interactive Experiences and Activities

Beyond the vehicle displays, the Brussels Motor Show 2025 offered a variety of interactive experiences and activities:

• Live Demonstrations: Trial bike world champion Kenny Belaey performed in collaboration with Red Bull, providing thrilling entertainment for attendees.
• eSports and Simulators: Professional racing simulators, such as The Sim Power, allowed visitors to experience the thrill of racing in a virtual environment, blending the worlds of gaming and automotive enthusiasm.
• Family-Friendly Activities: A discovery trail for children was organized, making the event inclusive and engaging for attendees of all ages.

Conclusion

The 2025 Brussels Motor Show successfully reaffirmed its status as a premier automotive event, showcasing a harmonious blend of innovation, sustainability, and entertainment. The diverse array of premieres, the strong focus on electric mobility, and the inclusion of interactive experiences ensured that the show catered to a wide audience, from industry professionals to families and automotive enthusiasts. As the automotive industry continues to evolve, the Brussels Motor Show remains a pivotal platform for highlighting the latest advancements and setting the tone for future developments in mobility.