The Vienna Auto Show is one of Austria’s most prestigious automotive trade fairs, attracting car enthusiasts, industry professionals, and global automobile manufacturers. Traditionally held at the Reed Messe Wien exhibition center, the event showcases the latest vehicle models, concept cars, and technological innovations in the automotive sector. After a five-year hiatus, the event is making a comeback under a new brand—”Vienna Drive.” This reinvention aims to expand its scope beyond automobiles, incorporating a wider range of mobility solutions.
Scheduled for January 2025, Vienna Drive will introduce a comprehensive mobility exhibition, aligning with the Vienna Holiday Fair. This strategic scheduling aims to increase foot traffic and attract a diverse audience interested in both transportation and leisure activities.
The event will cover a broad spectrum of mobility trends, from traditional automobiles to cutting-edge sustainable transport solutions. By offering a platform for networking, knowledge sharing, and business opportunities, Vienna Drive is set to redefine Vienna’s role as a hub for mobility innovation.
Vienna Drive will span over 7,000 square meters, featuring automobile manufacturers, suppliers, and service providers. Attendees will have the chance to explore the latest cars, automotive accessories, and emerging transportation technologies.
Sustainability is a core theme of the event. Exhibitors will showcase electric vehicles (EVs), hydrogen-powered cars, and other eco-friendly innovations. With the global shift towards greener transportation, Vienna Drive is expected to highlight the future of sustainable mobility.
The event will host a job exchange platform, connecting automotive companies with skilled professionals, recent graduates, and job seekers. Industry leaders will also discuss future workforce needs, making it an excellent opportunity for career advancement and recruitment.
Vienna Drive will bring together industry experts, mobility solution providers, and policymakers to discuss the future of mobility. By facilitating discussions on new regulations, technological advancements, and market trends, the event aims to drive innovation and growth in the sector.
Vienna Drive marks a major milestone in Austria’s automotive and mobility industry. Since the last auto show was held in 2020, the return of a large-scale mobility exhibition signals renewed interest and investment in the sector. With over 160,000 visitors expected, the event will serve as a vital platform for showcasing new technologies and fostering business collaborations.
Additionally, the combination of Vienna Drive with the Vienna Holiday Fair is expected to boost tourism and economic activity in the city. The synergy between these events will provide visitors with a comprehensive experience, blending automotive innovations with travel and lifestyle themes.
Vienna Drive 2025 is set to reestablish Vienna’s prominence in the global mobility exhibition landscape. With its focus on sustainable transportation, industry collaboration, and career development, the event promises to be a must-attend for automotive professionals and enthusiasts alike. As the mobility sector continues to evolve, Vienna Drive will serve as a crucial meeting point for discussing and shaping the future of transportation.
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