Reed Messe Salzburg: A Leading Trade Show Venue in Austria

The Reed Messe Salzburg is one of Austria’s most important trade fair and exhibition centers, located in the historic city of Salzburg. Known for hosting a diverse range of national and international trade fairs, it serves as a key business hub for various industries, including tourism, agriculture, construction, and technology. Managed by RX Austria & Germany, a division of Reed Exhibitions, the venue is renowned for its modern infrastructure and ability to accommodate large-scale events.

Venue Overview

Reed Messe Salzburg spans an impressive total area of approximately 39,257 square meters, featuring multiple exhibition halls, conference spaces, and an outdoor area for larger displays. The facility includes ten flexible halls, all designed to host a variety of events ranging from B2B trade shows to public exhibitions.

The venue’s location is ideal for both domestic and international visitors, as it is well connected by Salzburg’s public transport network, and it is just a short distance from Salzburg Airport. Its close proximity to the Salzburg Hauptbahnhof (main train station) ensures easy accessibility for attendees traveling from across Austria and neighboring countries.

Reed Messe Salzburg is also committed to sustainability, incorporating eco-friendly practices such as energy-efficient lighting and waste reduction initiatives to minimize its environmental footprint.

Major Trade Shows and Exhibitions

The venue hosts numerous high-profile trade fairs and exhibitions across different sectors. Some of the most significant events held at Reed Messe Salzburg include:

1. Alles für den Gast (Everything for the Guest)
   One of the most important hospitality and gastronomy trade fairs in Central Europe, this event attracts thousands of professionals from the food service, hotel, and catering industries. It showcases the latest trends in hospitality, kitchen technology, and gastronomy.
2. Bauen+Wohnen Salzburg (Construction & Living Salzburg)
   A major trade fair for the construction and real estate industry, focusing on home building, renovation, interior design, and sustainable living solutions. It serves as a platform for industry professionals and homeowners to explore innovative building technologies.
3. AutoZum
   This biennial automotive trade fair is a major event for the automotive supply industry, focusing on vehicle accessories, repair shop equipment, and car services. It attracts professionals from the automotive aftermarket sector.
4. Hohe Jagd & Fischerei (High Hunting & Fishing)
   One of the largest hunting and fishing trade fairs in Austria, bringing together enthusiasts, retailers, and manufacturers specializing in hunting gear, fishing equipment, and outdoor adventure products.
5. Classic Expo
   A prestigious vintage car exhibition that attracts classic car collectors, restorers, and automobile enthusiasts. It features historic vehicles, spare parts, and restoration services.
6. Creativ Salzburg
   A trade fair focused on gifts, home décor, and seasonal decorations. It is a must-visit for retailers looking for unique and trendy products for the retail sector.
7. IFAS Austria
   A key trade fair for the healthcare and medical technology industry, showcasing innovations in medical devices, rehabilitation equipment, and healthcare solutions.
8. Beauty Forum Austria
   A leading beauty and cosmetics trade fair featuring the latest trends in skincare, wellness, and professional beauty treatments.

Conclusion

Reed Messe Salzburg is a dynamic trade show venue that plays a vital role in Austria’s business landscape. With its state-of-the-art facilities, strategic location, and a diverse portfolio of events, it serves as a premier destination for industry professionals, exhibitors, and visitors alike. Whether in hospitality, construction, automotive, or lifestyle industries, Reed Messe Salzburg continues to be a cornerstone for innovation, networking, and business growth in Austria.